We make
our media
ourselves.

For three decades, Apple has kept the direction of its brand inside the building. Individual campaigns went to outside partners, but the core question "what is Apple" stayed in. The result is a brand that has held its shape longer than most marriages.

Once, television networks owned the schedule, and the path for an individual to address the world was narrow. The internet and the smartphone broke that ownership. Video, audio, prose, ebooks — anyone who shows up can now be both editor and distributor. Goliath falls when the ground rules change. David's sling was the new technology of his age.

Build what you want, with the latest tools available.

I write books from the mountains of western Japan. I'm Shunichi Ikebuchi, founder of Pigeonworks LLC. Books, newsletter, and podcast — planned, produced, and shipped from inside.